On January 27, 2021, Twitch announced that it has entered into an agreement with the National Music Publishers` Association (NMPA) to support songwriters and music publishers on its platform. The agreement marks a significant step forward in addressing long-standing concerns about the use of copyrighted music on streaming platforms.
Under the terms of the agreement, Twitch has committed to implementing new tools that will make it easier for creators to properly license the music they use in their streams. This includes the introduction of a more robust rights clearance system that will allow creators to easily obtain licenses for the music they want to use.
One of the biggest challenges for creators on Twitch has been navigating the complex licensing landscape for music. While some creators have been able to license music on their own, many have been left in the dark, unsure of how to legally use copyrighted music in their streams. This has created a significant risk for creators, as using copyrighted music without permission can lead to DMCA takedowns and even legal action.
By partnering with the NMPA, Twitch is taking a proactive step to address this challenge. The NMPA represents music publishers in the United States and is responsible for collecting and distributing royalties for songwriters and music publishers. By working with the NMPA, Twitch is helping to ensure that creators have access to the licenses they need to use copyrighted music legally.
This agreement also underscores the growing importance of music in the streaming industry. Music has become a key part of many creators` content, and the industry has seen significant growth in recent years as more viewers tune in to music-related streams.
As part of the agreement, Twitch has also committed to supporting the NMPA`s efforts to combat copyright infringement on its platform. This includes implementing new tools to detect and remove infringing content, as well as working with the NMPA to educate creators on copyright law and best practices for music licensing.
Overall, the agreement between Twitch and the NMPA is a significant step forward in addressing long-standing concerns about the use of copyrighted music on streaming platforms. By working together, Twitch and the NMPA are helping to ensure that creators have the tools and resources they need to use music legally and responsibly on the platform.